EYE-CATCHING HEADLINES
Awesome Landing Pages use the Headline to confirm the offer or value proposition and may use a Sub-Heading for more explanation of the value proposition. The Headline must be simple and eye-catching. Its main task is to capture your visitor and make them want to stay on your page.
CLEAR CALL TO ACTION
A call-to-action is the main element which provokes visitors of your website to use your products or services. Calls to action can be present in your headline as well as a button that encourages your visitor to take action. Examples of this can be ‘Call now’, ‘Download free guide’,‘ Call me back’ and so on. Your call-to-action button design, location on the page and its text are all critical factors in ensuring your page gets you conversions.
ENGAGING CONTENT
Copy is king on a Landing Page. It needs to be high-quality content that inspires confidence in our product or service. You need just the right balance of enough information for the prospect to make the decision you want them to make, but not so much information that causes them to ‘leave’. This way you will eliminate all doubt and win your prospect’s trust.